The business-focused research topics are bundled into three subject areas in the Management & Controlling research group: Strategy, Controlling and Service Engineering.
It is essential for all (industrial) companies to define strategic success potentials and goals as well as the way to achieve them. To this end, implementation and optimization processes are developed for strategic planning and corporate alignment.
For 20 years now, research has also been conducted into modern controlling methods/approaches, with over 100 scientific publications and specialist articles published in cooperation with international networks in addition to contract research projects.
Service engineering encompasses the systematic development of (product-related) services using engineering and business management methods.
Research interests:
- How can companies successfully implement or optimize strategic management or strategic controlling processes?
- How can startups strategically plan and justify their development plans?
- How can companies systematically plan their digitization?
- What approaches to modern budgeting do companies need to consider today?
- What standards are emerging internationally in controlling and how can Austrian companies benefit from them?
- What can companies take over from special controlling topics?
- How can manufacturing companies determine the maturity of their current service offerings?
- How can manufacturing companies expand their offering to include accompanying services?
- What influence does digitalization have on the service sector?
Use Cases:
- Cost management in the Covid crisis (international comparison)
- Digital Finance - Robotic Process Automation
